Transforming Viewers into Judges: America's Got Talent Second Screen App Case Study

INTRODUCTION

Buzz and Vote: The America's Got Talent Experience

Ex Machina has been powering the America's Got Talent experience since 2015, transforming viewers into active participants of the talent show. This app supports a wide range of acts, including singers, dancers, magicians, and comedians, allowing viewers to engage directly with the competition.

Be the Judge: How the America's Got Talent App Empowers Viewers

The Official America's Got Talent App enables users to vote and save their favorite acts during live shows, while also offering social media functionalities for engaging with acts. It features green, red, and golden buzzers, echoing the show's judging format, and includes video content to keep viewers updated with the latest episodes.

OBJECTIVE

From Viewers to Judges: Driving Engagement with America's Got Talent App

The America's Got Talent format has a strong focus on the judges and their ability to hit the big button to support a contestant. It’s also one of the few talent shows that allow any kind of performance to come on stage and show their skills.

The America's Got Talent second screen app tries to capture these features in the app and engage the viewers to become active participants.

The main objectives for the project include:

Allow viewers to actively participate in the show through real-time voting and saving of their favorite acts.
Facilitate social interaction by allowing users to follow acts on various social media platforms and join in on AGT-related conversations.
A seamless and interactive user experience for iOS and Android, offering features like virtual buzzers to engage the audience.
Include video updates with the latest news to keep the audience informed and engaged.
Ensure smooth operations by creating a scalable and reliable server infrastructure that can manage all required interactions.

SOLUTION

Scaling the Experience: How PlayTwo Powers Real-Time Engagement

The America's Got Talent app is designed to serve as a second screen experience for both iOS and Android users. Given the real-time nature of voting and the potential high user volume during live shows, Ex Machina's PlayTwo server back-end is built to handle spikes in traffic without affecting performance. This ensures that user interactions like voting, saving acts, and using virtual buzzers occur seamlessly and in real time. The full solution consists of:

Scalable Infrastructure Built to handle high traffic during live shows, ensuring seamless real-time voting and other interactions.
Real-Time Voting Allows users to actively participate by voting for and saving their favorite acts during live shows.
Virtual Buzzers Offers green, red, and golden buzzers for added interactivity, mimicking the judges' experience on the show.
Social Media Integration Enables users to follow and engage with their favorite acts on platforms like Facebook, Twitter, and Instagram.
Video Content Provides video updates and performances to keep the audience informed and engaged.‍
Cross-Platform Designed for a seamless and interactive user experience on both iOS and Android platforms.

AGT has made this application really fun and easy to use! On the show days, all of us gather together and watch it with our apps ready to vote! We have so much fun voting for all of our favorite contestants. The other great thing about the app is that if you missed the show on television, you can watch it right on the app!

Lisa D.

App Review

RESULTS

Revolutionizing Viewer Interaction: The Success of the America's Got Talent App

Ex Machina has powered the America's Got Talent Official iOS and Android App for over 12 seasons. Our PlayTwo server infrastructure ensures seamless high-traffic handling during live shows, maintaining speed and performance.

The app features include real-time voting, customizable buzzers with judge sound bites, and social media interaction with acts and judges. It also keeps viewers informed with push notifications for show times and voting.

Every seasons the app introduces new interactive features that seamlessly align with the show's evolving format keeping the viewers engaged and involved.