TV is still the most popular medium but we consume it differently. In America, 75% use TV and Internet simultaneously; 50% do so every day (Clustalabs). 86% of US mobile internet users use their phone while watching TV (Yahoo). 72% of under 25’s in the UK comment on programs via social networks (Digital Clarity). 30% of total iPad usage is while watching TV (Nielsen).
One thing is clear: second screen viewing (watching TV while using a laptop, mobile and/or tablet to interact) is mainstream and has become a key catalyst for social media popularity. Today though, most social TV and ‘gamification’ efforts don’t yet offer more than simple check-ins and often chaotic conversations. Ex Machina now changes that by enabling huge scale, real-time, program-specific interactivity to add meaningful and relevant social interactivity around a growing number of TV shows and networks to millions of people.
PlayToTV empowers media companies to take control of the online experience. PlayToTV makes TV more fun, adds relevance, is inherently social and offers new business models for broadcast, production, advertising and retail.
Social, Fun, Massive and Loyal
PlayToTV is the second screen solution for broadcasters, production companies, publishers, media agencies and advertisers, offering users a massive, engaging, playful and social experience to synchronously interact with scheduled events such as:
- TV programs
- Game shows / scripted entertainment
- Reality / non-scripted entertainment
- Debate & Talk shows
- Sports matches, stadiums, tournaments
- Live games, corporate meetings, conferences
- In– & outdoor events, concerts, festivals, theatre
With PlayToTV Ex Machina takes interactivity and information distribution to the next level: social, fun, massive, loyal and sticky.