(This post was originally posted on Irdeto’s TV Everywhere blog)
In the first phase of our TV Everywhere enablers mini-series, I discussed Companion TV with second screen expert, Jeroen Elfferich, CEO & co-founder at Ex Machina More
Fronteers and its members frequently organize informal meetups to encourage front-end developers to share and insipre, promoting everything from best practices to the newest technologies. More
What a year 2011 was. Social TV in general and second screen in particular have gone from experimental to mass market. TV viewers have become media multitaskers. It seems that no new TV show can launch without an online companion. So what has Ex Machina been up to recently?
First of all our website. Completely redone, reflecting our vision, PlayToTV’s capabilities and recent projects. Feel free browse around and let us know what you think!
Second: project news!
Third, Richard Morris joined us and heads Ex Machina in London. Arguably the UK is the most advanced market for second screen right now and we’re excited to have Richard on board to manage our growing UK business.
I won’t spend much time predicting what will happen in 2012. One thing is certain though: we’ll all be using more screens, more of the time. To make content take advantage of that is our aim, and we look forward to working with you to make it happen in 2012 and beyond!
On behalf of all of us at Ex Machina, have a great holiday and all the best for the new year!
It was a Friday night, long past normal work hours, but the office was still buzzing with activity. Part of the team was busy managing the second screen for that night’s episode of The voice of Holland. Colleague Marloes asked me to come over to her desk, and showed me a sketch. A design for a homepage. A mockup of what our new website could be. Now we didn’t decide we needed a new homepage. The old one was not great, but we were so busy developing new features for PlayToTV and running a bunch of second screen projects that we didn’t really step back and think about our own online presence.More
Today Talpa, RTL and Vodafone announced half a million downloads of the second screen ‘Thuiscoach’ app.
The massively successful TV show has this season introduced the Thuiscoach app, where during each stage of the show people can ‘coach along’ from home. 500.000 people have downloaded the app, or one in five iPhone and Android users in The Netherlands.More
BBC’s TV show ‘Click’ ran an item on “The phenomenon of two screen viewing” yesterday
See the whole video here.
BBC describes two screen viewing as follows:
With a second screen – a phone, tablet or computer – watching television has become more social and more active. Viewers can flood the internet with programme-related chatter, contact TV producers or just find out more information about what is going on in front of them.
LJ Rich takes a look at the extra stuff you can stream while you have one eye on the TV screen.
More
Mobile & online blogger extraordinaire Stuard Dredge has done a nice wrap-up of all the digital news from this month’s MIPCOM. MIPCOM is the biggest TV marketplace in the world and, like all content events, puts a bigger emphasis on digital, online and social every year.
More
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