DNP: Television is the new gaming (and VV)
Jeroen Elfferich is interviewed by Arjan Terpstra about the future of interactive entertainment. Please note this article is written in dutch. More
Visit us at MIPTV!
Once again you can visit us at MIP from April 8-11. You can find us at MIPCUBE in the heart of the Palais. Not only will we share our views on what our second screen platform PlayToTV can do to improve ratings, increase engagement and drive new revenues, we will also present several new and exciting formats that have been (co)-created by us and industry partners.More
Dutch Interactive Awards 2013
We are delighted to announce that the second screen application Kassa Panel, developed by Greenberry and technically supported by Ex Machina’s PlayToTV platform, is nominated for the Dutch Interactive Award (DIA).
With its fourth edition, the DIA has become the award show for the interactive industry. Each case is judged not only on creativity and design, also achieved impact and project realization are taken into consideration.
This year the number of categories has been expanded to 12. Kassa Panel has been nominated for the category “Tools and Application” as one of the five best cases.
On April 12, nominees are given the opportunity to present their work to the jury and convince them that their work is among the best in their category. The winners will be announced on May 16, during a festive award ceremony.
New Strategy & Concepts Business Unit
Due to the increased importance of social networks and mobile devices media usage is shifting from single source consumption to a combination of multi-screen viewing, communication and interactivity. The rise of second screen captures these shifts in behaviour more than anything and in the last couple of years Ex Machina has successfully established itself at the international forefront of second screen technology.More
Zeebox Press Release
zeebox and Ex Machina launch live interactive polls capability across all of television
Partnership enables broadcasters to easily configure a range of interactive experiences for consumers in zeebox
London, UK, 10th December 2012: zeebox and Ex Machina announce today that zeebox has licenced Ex Machina’s PlayToTV technology for massively scalable, realtime interactivity.More