What a year 2011 was. Social TV in general and second screen in particular have gone from experimental to mass market. TV viewers have become media multitaskers. It seems that no new TV show can launch without an online companion. So what has Ex Machina been up to recently?
First of all our website. Completely redone, reflecting our vision, PlayToTV’s capabilities and recent projects. Feel free browse around and let us know what you think!
Second: project news!
- Together with Civolution, we just introduced a watermark-based audio sync second screen solution for French broadcaster TF1
- We’re about to go live with a new project for MTV, more details on our website soon
- In Germany we ran the season final of Das Grosse Allgemeinwissensquiz for Sat.1
- Plus we’re in the middle of the live shows for The voice of Holland, a massive success by all counts. How about 500.000 users for the second screen app? 1 in 4 Android or iPhone owners in Holland is now playing along!
Third, Richard Morris joined us and heads Ex Machina in London. Arguably the UK is the most advanced market for second screen right now and we’re excited to have Richard on board to manage our growing UK business.
I won’t spend much time predicting what will happen in 2012. One thing is certain though: we’ll all be using more screens, more of the time. To make content take advantage of that is our aim, and we look forward to working with you to make it happen in 2012 and beyond!
On behalf of all of us at Ex Machina, have a great holiday and all the best for the new year!
