Today Talpa, RTL and Vodafone announced half a million downloads of the second screen ‘Thuiscoach’ app.
The massively successful TV show has this season introduced the Thuiscoach app, where during each stage of the show people can ‘coach along’ from home. 500.000 people have downloaded the app, or one in five iPhone and Android users in The Netherlands.
Every episode over 3 million people watch the show, which makes it the number one TV show in The Netherlands and a marked improvement over last season. Twitter, Facebook and the website (where Ex Machina created an HTML5 version of the Thuiscoach app so people without a smartphone can still participate) attract hundreds of thousands of users each week.
And in related news, last Friday’s episode was the first Live Show, meaning we’re once again offering the Live Rating, explained by The voice of Holland host Winston Gerschtanowitz as follows:
More information:
Case study: The voice of Holland
Article: http://mediablogger.nl/web/show/id=28611/dbid=12/500-000-thuiscoaches-bij-the-voice-of-holland/
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