Mobile & online blogger extraordinaire Stuard Dredge has done a nice wrap-up of all the digital news from this month’s MIPCOM. MIPCOM is the biggest TV marketplace in the world and, like all content events, puts a bigger emphasis on digital, online and social every year.
Stuart writes the following about second screen:
Other trends that stood out at the event were the various efforts to harness the 2screen phenomenon – people fiddling with their smartphones and tablets while watching TV. Two startups worth watching into 2012 are Ex Machina and Zeebox. The former company’s CEO Jeroen Elfferich spoke in a session focused on disruptive startups, talking about his work on FremantleMedia’s Intuitie – the first TV show made for second-screeners.
“Today, most of the second-screen examples we see lack meaning,” said Elfferich. “They have been bolted on to an existing TV show. We need to look for more meaningful examples.
It’s worth your time to check out the full article here.