Germany's Next Top Model

In March 2011 we launched the realtime, synchronous online companion to Germany’s Next Top Model – by Heidi Klum, one of the strongest entertainment brands in German television.

PlayToTV provides live rating of models on the catwalk, numerous multiplayer polls, predictions and trivia quizzes, the first TV check-in on the German market as well as realtime Facebook integration: whenever one of your friends joins, you’ll be able to keep track of their interaction and vice versa! Playable on web, iPad and smartphones.

Facts and figures

• Broadcaster: ProSieben
• Countries: Germany, Switzerland, Austria
• 13 episodes Spring/Summer 2011; 12 pre-recorded, one live final
• Content created and interactivity managed by Sat.1 staff in house using PlayToTV’s director client
• HTML5-based client optimized for web & tablet usage